The Definitive Guide To SEO Fact Checking: How to Get It Right Every Time

Search engine optimization (SEO) is filled with theory and many different strategies. One concept that isn’t as well-known is the fact-checking process. Google is becoming more and more aware of fake news, which means fact-checking websites is imperative for any business targeting search engines. In this blog post, we’ll explain what a fact check is, why it’s important for your SEO strategy, and how you can incorporate it into your SEO campaign.

What is a Fact Check?

A fact check is a review of a claim that has been made by an organization, person, or piece of content. It is typically done by an independent third-party organization that has no connection to the claim being checked. In order to fact-check an organization or piece of content, fact-checkers look to see if a claim has been made that they wish to check. Since they have no connection to the claim, they can look at the claim objectively. What makes fact-checking so important for SEO? Well, if you have fake news on your site, Google may penalize your site for it. And here’s how fake news can affect your SEO: If users find fake news on your site, they’ll Google “this isn’t true” and end up with more reliable sources. And with less traffic to your site.

Why Is Fact-Checking Important for SEO?

Fact-checking is an essential part of successfully boosting your search engine ranking. If you have fake news on your website, Google may penalize your site for it. And here’s how fake news can affect your SEO:

How to Use Fact Checking in SEO

If you’re interested in using fact-checking in your SEO strategy, here are the three steps to follow: Pick a third-party fact-checking service. With the development of Google’s Knowledge Graph, there are many fact-checking services available online. Pick one that has very high trust and accuracy ratings. Build a process to determine when to fact-check. Have fact-checkers flag and label incorrect claims so that you know when to fact-check. Update your content frequently so that you can fact-check more frequently.

How to Put a Fact Check on Your Website

You can put a fact check on your website using a few different techniques.

Write a Fact Check Headline

Write a headline that explains what the fact check is about, and what the claim is. If you just put the claim in the headline without explaining it, people may not trust the fact check because they don’t know what it’s about.

In this method, you put the fact check on a page that’s separate from your main content. This allows you to have a ton of content on your site without having to cut any of that content.

If you have a contact page, you can put the fact check on that page. Why? People are more likely to actually call the number on your contact page than they are to click on a link from your site.

Conclusion

Many SEO strategies focus too heavily on keyword research and keyword usage. However, a large part of SEO success is in fact-checking your content. With fake news becoming more popular and damaging to brands, Google is becoming more aware of the damage and risk of fake news. And it’s becoming more strict on what it allows in search results. If you have fake news on your website, Google may penalize your site for it. To avoid this, you need to make sure your content is legit and true. And the best way to do this is with fact-checking.