How to Boost Your Website’s Visibility & Traffic

Boost Your Website’s Visibility & Traffic

For most businesses, the Internet is a necessary avenue for growth and sustenance. Website traffic and visibility are key components to attracting potential customers who just might be looking for your product or service.

The first thing you need to do is make a list of keywords that relate to your business. For instance, if you sell sunglasses for pets, you might include keywords such as pet sunglasses, pet eyewear, dog glasses, cat goggles. There are websites where you can get comprehensive lists of relevant keywords. You can also try using free software like Google’s Keyword Planner Tool.

Once you have come up with a good list of relevant keywords, it’s time to start writing content that contains those words in an appropriate context. This content must be high quality and useful to your target audience. It’s also important that you use these keywords throughout the content, not just in the title or in a few places.

Another way to boost your website’s visibility and traffic is by publishing guest posts on other websites. This can help introduce your brand to a new audience and generate traffic back to your own website. When selecting a website to publish a guest post, make sure it has a similar audience as yours and that the website is reputable.

Track Your Website Marketing Efforts

In order to measure the success of your Website marketing efforts, it’s important to track website traffic analytics. This information will tell you which marketing strategies are working and which ones need improvement. There are many different tools available for tracking website traffic analytics, so you can use the one that best fits your business.

As you can see, Website traffic and visibility are crucial to a healthy Website marketing strategy. If you follow these steps, you will start seeing results in no time!

1) Website SEO – Website Search Engine Optimization is an effective way to boost your site’s traffic through search engine results. If people can’t find you, it doesn’t matter how good your content is.

2) Social Networking – Sites like Facebook, Twitter, Pinterest, Reddit, Google + and Tumblr allow users to follow/friend/follow/re-blog (etc.) other users and share their interests and passions. You can find friends of friends, as well as people who share your interests. Sites like Facebook and Twitter are great because they can expose you to a wider audience. Great content gets shared on social networks, increasing the number of eyes that see it.

3) Website Re-Design – If you have a plain looking website with a lot of white space and a font that hurts the eyes, I suggest going through Website Design for Dummies or Website Design for Smarties to read up on some great tips about new design trends and how to make your website look better. In addition to making your site aesthetically pleasing to increase hits, you also want to add useful things such as tags, buttons to other web pages/social media accounts/subscribe forms, etc.

4) Website Advertising – Website advertising can take on many different forms: text links, banner ads, skyscraper ads, pop-ups, and so on. If you have a website and are not currently using advertising, you should consider it. You can find a lot of information about advertising by doing a simple search on Google (or your favourite search engine).

5) Article Marketing – This involves writing articles related to your industry or niche and submitting them to article directories such as EzineArticles, Go Articles and many others. The idea is that people will read your article, like what they see, and then visit your website for more information.

6) Forum Marketing – Forums are a great place to market your website. You can participate in discussions by giving quality replies that will enhance the discussion (but not posts like, “You’re all idiots!”), or you can create a signature link at the bottom of every post you make. The idea with signature links is that people who read your posts on various forums will click through to your site for more information if they find what you have to say useful.

7) Press Releases – Press releases are basically just announcements about things that are new or important concerning your website/business/product/service, etc. They are submitted to press release distribution sites, which are sites designed to make press releases accessible by news websites, blogs, webmasters and many others.

8) Post your Website on Other Websites & Blogs – You can submit your site to various directories for free (just Google around). There are also paid submission services that you can find with a simple search. Likewise, there are many websites that allow you to post your business’s website in exchange for listing information for their own directory/blog/website.

9) Interview Influential People – Find powerful people in your niche who have large audiences, contact them and ask if you can interview them about what they do/things that helped them succeed, then post the interviews on your website. This can be a great way to establish yourself as an authority and give people something interesting and informative to read.

These ways help to boost your website’s visibility and traffic. By increasing your website’s visibility, you’ll make it easier for people to find. And by increasing your traffic, you’ll increase the number of people who visit your site.