With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
In the online world of today, online video is king. YouTube now boasts more than one billion users worldwide with 300 hours of new content being uploaded every minute.
Marketing professionals have long been aware that online video provides them with an effective means of providing both useful information as well as soliciting interest from potential customers. However, only recently has online video had the presence required within business websites to make it a true success story and not just something discussed by marketing gurus behind closed doors.
Currently there are three main reasons why online video is becoming an online marketer’s best friend. These are:z
1. Video is easily digestible, which makes it a great way to get information out about your product or service
2. Video content is engaging and can be used to grab attention from potential customers
3. The online video medium allows you to demonstrate the benefits of using your services or buying your products
4. It provides credibility and reassurance that you care about what you do and want others to share in it
5. It builds trust with online audiences who need reassurance they aren’t being ripped off by fly-by-night companies trying to make a quick buck online [with content marketing, visitors are redirected to other websites]
As online video becomes more prevalent in online marketing, small businesses need to ensure they stay ahead of the game. This means thinking about online video in all online marketing strategies and not just in terms of having a four minute explainer video in your homepage. It also needs to be considered in terms of how it can work alongside other online marketing channels such as social media, email campaigns or SEO.
Online video is not likely to disappear any time soon so taking advantage of its full potential will be important for online marketers over the coming months and years if they are to remain competitive online.
In fact, online video usage continues to skyrocket as more and more consumers shun traditional television viewing for online alternatives. In 2011, Cisco estimated that online video would account for 69 percent of all consumer Internet traffic by 2017, up from 51 percent in 2012. Also consider this: One online source claims that online videos have been watched over 5 billion times per day (on Facebook and YouTube), and they’re also driving significant levels of website traffic.
– online videos generate 1,200 percent more shares than text and online images combined
– online video also drives 50 times more website traffic than online articles
– online videos raise brand awareness by as much as 84 percent. They also boost click-through rates (CTRs) by an average of 200 percent
Finally, online video conferencing is already becoming a standard part of B2B marketing and sales strategies with 94% of sales and marketing organizations using it to communicate with customers and partners. To say that online video has quickly become a critical component of online success would be an understatement.
As you can see, online video can mean exponential benefits for virtually any company — small, medium or large. So what are the best social networking sites to host online videos?
YouTube (owned by Google) is the most obvious online video choice, but don’t rule out the following other online video sharing sites:
– Vimeo (for more professional content, like short films and indie movies)
– DailyMotion (also popular in France and French-speaking parts of Africa)
– Metacafe (best known for its fast-paced style of online video)
Finally, Facebook’s 1.23 billion active monthly users makes it another online video destination worth considering. Snap chat videos can also be an interesting alternative to YouTube or Facebook given that the users are mostly teens.
In conclusion, online video is a key means for people to satisfy their information and entertainment needs. In fact, online video usage continues to skyrocket as more and more consumers shun traditional television viewing for online alternatives. One online source claims that online videos have been watched over 5 billion times per day (on Facebook and YouTube), and they’re also driving significant levels of website traffic. An IBM study found that online videos generate 1,200 percent more shares than text and online images combined, while also raising brand awareness by as much as 84 percent. online videos also drive 50 times more website traffic than online articles. To say that online video has quickly become a critical component of online success would be an understatement. As you can see, online video is very important for content marketing and it is the future of content marketing.