Search Engine Optimization and Search Engine Marketing (SEO and SEM), the two work hand in hand to bring traffic to your website. SEO should be first priority as it is long term whereas SEM can help generate quick but temporary results. SEO involves working behind the scenes on your website to make sure that search engines like Google can find you easily (hence why SEO is sometimes called “online visibility”). SEO includes things like: content, links, title tags, internal site linking – all of these elements need to be right before you begin focusing on getting more visitors through paid advertising such as SEO or SEM.
SEO helps ensure that when someone does a search for something related to your business and location (or even if they’re not) – they find you. SEO is not just about getting to the first page of Google, but SEO can help your website be found on various pages of search results which will only increase the chance that someone will contact you. SEO helps bring traffic to your website. SEO also provides this for free whereas SEM does cost money (although, if done properly SEO can generate enough business so it eventually makes up for itself).
SEM or Search Engine Marketing involves the use of pay-per-click ads such as Google AdWords. With SEM people are bidding (paying) every time someone clicks on their ad. SEO or SEM? SEO brings long term results, while SEM provides quick results that disappears quickly too (hence why SEO is sometimes called “online presence”).
Paid Search Marketing is an advertising service which allows businesses to market their product and services to consumers through the use of various online channels like Google Adwords, Bing ads, Yahoo! ads etc. These Paid Search Marketing channels allow advertisers to get in front of target audiences by using relevant keywords specific to their business.
How does SEM work? With search engines today, there are typically two types of listings that show up on the top page (SERP – Search Engine Results Page) when a user looks for something: organic listings (which are free) and sponsored listings (which have been paid for). SEO or SEM? SEO is a long term process that you do on your own website to rank better for certain keywords whilst SEM is basically an advertisement service where you use someone else’s platform to bring people to your business.
In most cases the organic results, which are attained through SEO, will be at the top of SERP whereas advertisers will have to pay for their ads to appear in the sponsored listings. The amount of money/bid you need to spend per click depends on several factors like: –
– How competitive the keyword is (i.e., how many other advertisers are bidding on it)
– What position you want to be in (i.e., where you want your ad to appear on SERP)
– The quality of your website (i.e., how relevant it is to the keyword) SEO or SEM? SEO has many advantages as SEO can provide long term results which will bring more visitors and increase website traffic whereas SEM only provides quick but temporary results. SEO also delivers qualified and targeted traffic whereas paid advertising like SEO and SEM brings less qualified and non-targeted traffic.
SEM should be considered if: – Your business only needs new customers for a short time, or you require immediate sales
– You cannot wait for organic search results SEO or SEM? SEO requires some patience as SEO works over time whereas with paid marketing you have to keep paying to keep your ad up. SEO also provides quality traffic whereas paid advertising like SEO and SEM brings less targeted traffic which means you are paying to advertise to people who are not interested in what you have to offer at that point in time.
If this quick overview has sparked your interest, the next step would be for us to send you a SEO Audit report for free. This SEO Audit will provide an analysis of where your website stands right now in relation to SEO best practices and recommendations on how to take it one step further towards becoming more visible online.