The internal link is a link from a page on the website to another page of your website. However, both your users & search engines make use of links to find the content on your website. The users make use of these links to navigate from your website as well as to find content that they would like to find out. Search engines make use of links for navigating the website. They will not find any page in case there are not any links to it. There are many kinds of internal links. Besides links on the homepage, post feed, menu, and more, you may add links in your content, but make sure you check with SEO professionals. We call it contextual links. The contextual links point the users to related and interesting content. Furthermore, they will allow the engines to find what content on the website is related as well as to determine the value of the content. More links the important page gets, more important it can appear to the search engines. Thus, good internal links will be important to your search engine optimization efforts.
Internal links and external links
Each website comprises of the internal and the external links. The internal links connect the pages, as well as posts on your website as well as external links, which will connect the pages to some other sites. In the post, we will focus on the internal links or what they actually mean for search engine optimization. Suppose you wish to get more of the external links pointing on your website, see the posts over link building.
Why are the links important for Google?
Google follows the links for discovering any content on the websites as well as to rank the content in search results. Suppose the post and page get plenty of links it is the signal from Google that it is the important and high-value article. It counts for the internal and external links. The internal linking is actually something that you control as the website owner. With the right internal links, you will guide the visitors as well as Google on your important web pages with the help of an SEO agency.
Relationships between the content
Google crawls the websites just by following the links, external and internal, using the bot known as Google bot. The bot arrives at a homepage of your website, begins to render your page as well as follows the first link. Just by following the links, Google will work out their relationship between various pages, content, and posts. In this way, Google comes to know which web pages onto your web site cover the same subject matter. On the top of the post, for instance, you will see links to ‘Content SEO’, ‘Site structure’, and ‘Internal linking’ tags. We ensure that Google knows that content on the pages will be related to the content of the post just by adding the links or taking the help of an SEO company.
Use Keyword-Rich Text
You may also get away with making use of exact anchor text in the internal links. Actually, Google recommends that you make use of the keywords in the anchor text: Google suggests that you make use of keywords in the anchor text. Google has said using plenty of matching anchor text at internal links will not “generally” hurt you. But I want to stay on the safe side. That is why I mix my internal link text quite and whenever you link to another webpage on your website, you have to send the link authority to the page.