Best Tips for Digital Marketing Success

If you’re like most business owners, you want to know how to do digital marketing and then get on with it. While there’s no immediate hurry, by understanding what digital marketing is and how it works (and why), you can set yourself up for success once you begin your campaigns.

What is Digital Marketing?

The digital in digital marketing refers to digital technology, which is the computer and internet-based system that allows for business transactions. Marketing involves a product or service produced by a business to be sold or communicated about. Digital marketing is the promotion of products and services through digital channels such as search engines, websites, ads, email and social media.

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Why Digital Marketing?

There are many advantages of digital marketing – some of which involve time and money – but for this article, we’ll focus on the most relevant to business owners:

• Digital channels such as search engines and email deliver targeted customers to digital marketers’ websites (and those digital marketers with pages high in the search results get more customers).

• Digital marketing is measurable, meaning digital marketers can tell exactly how much digital channels are bringing in through metrics including website traffic, ad clicks and conversions.

• Digital marketing is fast; digital marketers can track their efforts in real time, so they know when to slow down or speed up digital channels to better meet digital marketing goals.

Now that you see digital marketing’s many advantages, let’s revisit the three main digital channels (search engines, websites and email) to understand how they work together for digital marketers.

How does Digital Marketing on Search Engines Work?

Search engines are digital channels that send customers to digital marketers’ websites via search queries. When a digital marketer puts a digital product or service online, it must go through a process called Search Engine Optimization (SEO) to ensure the digital marketer’s digital product shows up in search engine results for relevant keywords and phrases. SEO involves taking certain actions that cause digital marketers’ websites to rank higher than competing digital marketers’ websites in search engine results.

• SEO keywords are digital product or service terms related to digital marketing that digital marketers want their digital products or services to show up for during searches by the digital marketer’s target audience.

• Keyword research is an important step in digital marketing that involves finding relevant keywords and phrases related to digital marketing digital product(s) or digital service(s) digital marketers want to show up for in search engine results. The digital marketer can this information this from their own analytics, as well as using tools such as Google AdWords’ Keyword Planner and Moz’s Keyword Explorer to determine which digital marketing keywords have the most monthly searches.

• SEO titles and descriptions are digital marketing tactics digital marketers use to get their digital product(s) or digital service(s) to show up for specific digital marketing keywords.

• Meta tags are pieces of HTML that specify information about a webpage, such as the title of the page and how often it is updated. They may also include digital marketing keywords and descriptions.

• Anchor text links are digital links within digital marketers’ webpages that digital marketers can use for SEO purposes by including digital marketing relevant words or phrases in the links to make it easier for search engines to find relevant digital marketing pages.

• Digital marketers must keep their digital products or services up-to-date with all digital marketing digital marketing changes, including keywords.

How does Digital Marketing on a Website Work?

Digital marketers must have digital product(s) or digital service(s) to promote via digital channels such as search engines and email; they must also be equipped with a digital channel – most commonly, websites – through which digital consumers can reach digital marketers’ digital product(s) or digital service(s).

• Digital channels such as websites and email connect digital marketers’ digital products and digital services with digital consumers.

• On the other hand, search engines connect digital marketers’ digital products and digital services with potential customers who are searching for information about those digital products or digital services.

• The digital marketer’s website serves as the digital marketer’s home base for digital marketing efforts; it is here that digital marketers interact with digital consumers and manage their digital reputation, brand awareness and ad campaigns, among other things.

• Digital marketers spend a lot of time creating compelling content to engage digital consumers on digital channels.

• Content marketing is digital marketers’ digital channel that involves digital marketers creating digital content to engage digital consumers with the digital marketer’s brand, products and services.

• Digital marketers can use digital analytics tools such as Google Analytics to measure the success of their content marketing digital campaigns by tracking visitors, traffic sources (i.e., digital channels) and campaigns – as well as digital marketers’ digital product(s) or digital service(s)’ performance – all in order to gather data that digital marketers can use to improve their marketing digital campaigns.

• Digital media marketing involves digital marketers working with digital media publishers at digital media websites such as Facebook, Twitter, digital blogs and digital news portals such as digital to distribute digital content in order to engage digital consumers.

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