Guide on Content Curation for SEO

Importance of Content Curation

Content Curation is a way to continuously bring relevant and useful content to your audience. Content curation is also known as content aggregation. Content curation involves sifting through existing online materials like blog posts, videos, podcasts, audio clips, images, social media updates (i.e., tweets), presentations, white papers for certain types of information that are then presented in an easy-to-digest manner in front of an intended audience.

Content curation is not meant to replace original reporting; it simply offers supplemental information for individuals looking to keep up with the latest news and events related to their industry or field of interest. Content curators can present this information by creating curated RSS feeds, newsletters, and more. Content curation is also often tagged as a social media marketing technique since it involves sharing other people’s content in an easy-to-digest way. Content curators thus become influencers by creating quality content that others will want to pass along across their own online networks.

Content curation aims to create an impact with the specific audience without the use of banner ads or pop-up windows but instead using interesting facts and figures that can be easily passed along to others in an email newsletter or RSS feed update. When done correctly, content curation has been known to increase traffic and conversions for websites.

When done correctly, content curation can be a powerful way to drive traffic and conversions for businesses. It can help businesses in a few key ways:

1) It can help businesses keep their website updated with the latest and most relevant information. This is important because it helps to ensure that your website is seen as being a valuable resource by potential customers.

2) Content curation can also help businesses increase their brand awareness by getting their name out there as being a source of high-quality information.

3) Additionally, content curation can help businesses boost their SEO efforts by increasing the number of links to their website from other highly-ranked websites.

4) Finally, content curation can also help businesses generate leads and sales through effective calls-to-action (CTAs).

So how can businesses go about content curation in a way that will benefit them the most? Here are 11 tips:

1. Choose a topic or industry that you’re interested in and knowledgeable about. This will make it easier for you to find high-quality content to share.

2. Set up a Google Alerts account so that you can be notified of new articles and blog posts on your chosen topic as soon as they are published.

3. Use social media tools like Hootsuite or TweetDeck to help you quickly find and share high-quality content with your followers.

4. Follow influencers in your industry and keep an eye out for content that they share.

5. Subscribe to RSS feeds or newsletters related to your topic of interest. This will help you stay up-to-date on the latest news and information.

6. Use tools like ContentGems or Curata to help you find content to share from all over the web.

7. Keep a folder of your favorite images, videos, articles, etc. that you can access when you need content to share.

8. Make sure your website has a prominently placed RSS feed or subscribe box so that potential customers can easily subscribe to your updates.

9. Use social media platforms like Twitter and LinkedIn to share curated content with your followers and network connections.

10. Participate in online discussions and forums related to your topic of interest and share relevant content that you’ve curated.

11. Finally, always make sure to give credit to the original author whenever you share someone else’s content. This is good etiquette and it also helps to build relationships with other content curators.

The benefits of content curation are clear – businesses that make use of it can see increases in website traffic, brand awareness, SEO efforts, leads and sales. By following the tips above, businesses can get started on their own content curation journey and begin reaping the rewards.