eCommerce Marketing Strategies

eCommerce is a continuously evolving industry and there is no doubt that the next few years will bring about some huge changes in how we work with brands, especially online. eCommerce trends change by the minute and it’s important that you stay on top of what your readers want. As such, this article has been created to discuss 10 eCommerce marketing strategies which are expected to rise in popularity over the coming years.

1) Video Marketing

The use of videos for marketing purposes is nothing new but trends indicate that video marketing is going to be at the forefront of every successful ecommerce campaign moving forward. The key components of a great video for an ecommerce platform include:

– Valuable content for your audience: Make sure you’re providing your audience with valuable content that is relevant to their needs. Provide tips, tricks and strategies which will help them make better purchasing decisions.

– Stunning visuals: Stunning visuals are key to draw your customer in, don’t be afraid to spend money on hiring a professional videographer or editor for this reason.

– Clear branding: Branding is essential when running an ecommerce campaign; it helps build trust among your customers. Don’t forget to include your logo at the beginning of each video you create too!

2) Personal Support

The importance of providing top notch service cannot be stressed enough nowadays; online shoppers want access to high quality support services that provide fast resolutions to any issues they might face during the purchase process. It’s important to ensure you offer 24/7 support systems to your customers; they will appreciate the effort and this will reflect positively on your brand reputation.

3) Email Marketing

Email marketing is still one of the most powerful tools available to ecommerce marketers, despite what many people might tell you (it has taken a backseat to social media in recent years).

– Make sure that each email sent out is relevant to your audience: Don’t spam them with offers or advertisements – send personalized emails which are directly relevant. People like sending their opinions and suggestions via email so make sure you’re encouraging this!

– Keep an open dialogue: Let your customers know that there is someone at the end the emails who cares about them.

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4) Personalized Offers

eCommerce platforms can benefit greatly from personalized offers; by sending out coupons and deals based on a person’s purchase history, they might be more likely to make a purchase. As such, it is recommended that you invest in tools which help you track your customers’ behavior so that you can personalize deals accordingly.

5) Social Media Integration

By integrating social media with your website, the possibilities are endless when it comes to engaging your audience. With built-in support for most leading networks, there is little reason why not to at least have a Facebook page or Twitter account.

– Post relevant content: When running ecommerce marketing campaigns, your social media marketing pages must be used as a platform to provide your audience with the best content possible. Don’t simply post adverts or sales pitches- offer them useful tips and advice which will help them make better decisions.

– Use social media to boost purchases: With easy integration of ecommerce platforms for most major social networks, it’s important that you encourage users to “like” or follow you so that they’re more likely to come across your online store during their searches.

6) Email Marketing

Email marketing is still one of the most powerful tools available to ecommerce marketers, despite what many people might tell you (it has taken a backseat to social media in recent years).

– Make sure that each email sent out is relevant to your audience: Don’t spam them with offers or advertisements – send personalized emails which are directly relevant. People like sending their opinions and suggestions via email so make sure you’re encouraging this!

– Keep an open dialogue: Let your customers know that there is someone at the end the emails who cares about them.

– Don’t forget to include coupons and promotional offers: People love discounts! Plain and simple.

7) Personalized Offers

eCommerce platforms can benefit greatly from personalized offers; by sending out coupons and deals based on a person’s purchase history, they might be more likely to make a purchase. As such, it is recommended that you invest in tools which help you track your customers’ behavior so that you can personalize deals accordingly.

– Use social media to boost purchases: With easy integration of ecommerce platforms for most major social networks, it’s important that you encourage users to “like” or follow you so that they’re more likely to come across your online store during their searches.

8) Sell Amazon Products with Amazon Marketing

As Amazon is one of the leading marketplaces in the world, it only makes sense to use Amazon marketing services in your ecommerce campaign; by promoting Amazon products on your website, you might be able to increase conversions and see profit margins rise. Although this form of advertising requires some up-front investment on your part (you need at least $25 in Associates account credits for this option), it offers a lot of potential for your ecommerce marketing campaign.

9) Focus on Blogging and Video Marketing

Blogging and video marketing don’t get nearly as much attention as they deserve; it is estimated that 61% of marketers are increasing their usage of blogging, whilst only 7% are using video marketing. For this reason, if you’re looking to grow your ecommerce business in the future, you should look into investing some time into integrating these successful forms of marketing.

– Post relevant content: When running ecommerce marketing campaigns, your social media pages must be used as a platform to provide your audience with the best content possible. Don’t simply post adverts or sales pitches- offer them useful tips and advice which will help them make better decisions.

10) Try Product Recommendations

If your ecommerce platform supports product recommendations (most major platforms do), then you should be using this feature in your ecommerce marketing strategy. Product recommendations are proven to boost conversion rates by up to 20%, so there’s no reason not to make use of it!

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