Content Gap Analysis: 8 Ways to Find Them & Fix Them

If you want your content to truly shine, you need to make sure there are no content gaps holding it back. A content gap is simply a discrepancy between the topics you think your audience wants to read about and the topics they’re actually interested in. Content gaps can result in a number of problems, including low traffic, high bounce rates, and even engagement issues. Fortunately, there are a few simple ways to find and fix content gaps so that your audience always has something new and exciting to read. In this blog post, we’ll explore five different ways to find and fix content gaps so that your next piece is guaranteed to be a hit.

What is a content gap?

A content gap is a discrepancy between the content that exists on a website and the content that should exist on a website based on an analysis of the site’s keyword footprint, topical authority, and competitor landscape.

In other words, a content gap is something missing from your site that you really need in order to rank for certain keywords and compete in your industry.

There are several ways to find content gaps. The most common is probably through keyword analysis. You can also look at your competitor’s sites to see what they have that you don’t. And finally, you can do a general audit of your site to get an idea of where there might be some holes in your content.

Once you’ve identified a few potential content gaps, the next step is to figure out how to fill them. This usually means creating new pieces of content, but it could also mean revamping existing pieces or even just tweaking titles and meta descriptions to better target desired keywords.

How to find content gaps

There are a few methods you can employ to find content gaps. The first is to simply look at your website and see what topics are missing. If you have a blog, take a look at your past articles and see if there are any glaring omissions. You can also check out your competitor’s websites and see what topics they’re covering that you’re not.

Another way to find content gaps is to use keyword research tools like Google AdWords Keyword Planner and Google Trends. These tools will show you what people are searching for and how those trends have changed over time. This can help you identify topics that are popular but which you haven’t covered yet.

Once you’ve identified some potential content gaps, the next step is to figure out why they exist. It could be that you simply haven’t had the time or resources to cover certain topics. Or it could be that you’re unwilling to write about certain controversial topics. Whatever the reason, it’s important to identify these gaps so that you can start working on filling them.

How to fix content gaps

If you want to improve your website’s ranking in search engine results pages, then you need to make sure that it is free of content gaps. Content gaps are areas on your website where there is a lack of relevant and keyword-rich content. Not only do they hurt your SEO efforts, but they can also turn away potential customers or clients.

Fortunately, finding and fixing content gaps is not as difficult as it may seem. In this article, we will show you how to perform a content gap analysis and what you can do to fill in those gaps.

The benefits of fixing content gaps

If you’re not sure what a content gap is, it’s simply a hole in your content strategy. Maybe you don’t have enough blog posts to cover all the topics you want to rank for, or maybe you have a ton of blog posts but they’re all about the same thing. Either way, these gaps can be detrimental to your SEO efforts because Google will struggle to figure out what your website is really about.

To fix these content gaps, you need to first identify them. The best way to do this is by using keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer. Once you’ve identified the keywords you want to target, the next step is creating content around those keywords. This can be done through blog posts, infographics, videos, or even just well-written articles.

The benefits of filling these content gaps are numerous. For one, you’ll be able to better target the keywords that are most important to your business. Additionally, your website will become more authoritative in Google’s eyes, which can lead to higher rankings and more traffic. Finally, by providing users with the information they’re looking for, you’ll create a better user experience overall, which can lead to more conversions and sales.

How to prevent content gaps from happening

One of the most frustrating things for any content creator can be working hard on a piece of content, only to find out that there’s already something similar out there. This is what we call a “content gap.”

Content gaps can occur for a number of reasons. Maybe you didn’t do your research before starting to write, or maybe the landscape has changed since you last looked into it. In any case, once you’ve identified a content gap, it’s important to take steps to fix it.

There are a few ways to go about finding and fixing content gaps. In this post, we’ll cover:

1. How to prevent content gaps from happening
2. How to find content gaps using Google Sheets
3. How to fill in your content gaps

Preventing content gaps from happening in the first place is always going to be the best strategy. To do this, you need to have a solid process in place for creating new content. Here are a few tips:

1. Make sure you have a clear understanding of your audience before you start writing. Who are they? What do they want or need to know? What kind of tone should you use? Answering these questions will help ensure that your content is relevant and targeted correctly.
2. Research, research, research! Before you start writing anything, make sure you understand the topic inside.

How to find content gaps using Google Analytics

1. How to find content gaps using Google Analytics

If you’re looking for content gaps on your website, a good place to start is Google Analytics. To do this, log into your Google Analytics account and go to the “Behavior” tab. Then, click on “Site Content” and “All Pages.”

On the next page, you’ll see a list of all the pages on your website. Take a look at the number of page views and unique pageviews for each page. If you see a low number of pageviews or unique pageviews for certain pages, that could be an indication that there’s a content gap on those pages.

To get a more detailed look at how your visitors are interacting with each page on your website, click on the “Behavior” tab and then select “In-Page Analytics.” This will show you how many people are clicking on each link on each page of your website. If you see that people aren’t clicking on certain links or they’re leaving your site after viewing a certain page, that could be an indication that there’s a content gap on those pages.

If you think you’ve found some content gaps on your website, the next step is to figure out why those gaps exist and how you can fill them.

Examples of content gaps

There are a number of content gaps that can exist within a website or blog. Here are a few examples:

1. Lack of keyword-rich content – If your website or blog lacks content that is rich in keywords, it may be difficult for search engines to find and rank your site. As a result, you may miss out on potential traffic and leads.

2. Outdated content – If your website or blog contains outdated information, it can give visitors the impression that you are not keeping up with the latest trends in your industry. This can hurt your reputation and deter people from doing business with you.

3. Lack of helpful or informative content – If your website or blog lacks helpful or informative content, visitors may not see the value in staying on your site for long. They may also struggle to find the information they need, leading them to go elsewhere for answers.

4. Poorly written content – If your website or blog contains poorly written content, it can make you look unprofessional and discourage people from reading further. This can lead to lost traffic and missed opportunities for conversions.

Case study: One company’s experience with content gaps

While many companies are aware of the need for a content gap analysis, they may not know where to start. This was the case for one company we spoke to.

The company had been in business for over 10 years and had a wealth of content. However, they lacked a clear understanding of what content was most important to their customers and prospects.

Through our content gap analysis process, we were able to help the company understand its customers’ needs and develop a strategy for creating new content that would address those needs.

As a result, the company has seen a significant increase in web traffic and engagement with its content.

Conclusion

As a business owner or content creator, it’s important to always be on the lookout for content gaps. By regularly conducting gap analyses, you can ensure that your content is always relevant and helpful to your audience. Not sure how to conduct a gap analysis? Check out our guide for five different methods you can use.