When you research and write your blog post, SEO strategy, or article, you want to make sure that your content is relevant to your audience and will bring them value. However, when you complete your backlink analysis, the process can seem overwhelming. Luckily, there are many free tools available to help you visualize your backlink chain and discover the hidden links that are affecting your rankings. In this article, you will discover how to do a backlink analysis, which tools are the best, and how to customize your backlink analysis to get the results you want.

Let’s take a look at the main visualisations of backlink analysis and how you can customise them to get the backlink analysis results you want.

What Is A Backlink Analysis?

An important part of online marketing is validating your content and links with the target audience. If you have ever spent time on the internet, you have probably come across at least one link from another website. A link is nothing but a piece of data sent from your website to a website that has content of some kind. If someone wants to read your content, they will click on the link and visit your website, where they will be taken to the indexed page. In this case, the information about you and your website is the data being sent from your website to the website. When people view your content and are taken to your indexed page, the first thing that your visitors will see in the address bar. This is where you will place your website’s address. If someone were to view your website from a computer located in Auckland City, the first thing that the person would see when they view your website would be the address bar. By default, the address bar will point the visitor to your website’s website. However, you can place your website’s address in the top right-hand corner of the page so that when a person hovers their cursor over the address bar, the cursor will change to point to the page instead.

Linking Into Content

When someone clicks on your link and is taken to your indexed page, the first thing that they will see is the content that you have on your page. A backlink analysis will help you discover the hidden links that are affecting your ranking. By looking at the links that point to your content, you can discover which areas of your website are the most linking points.

Backlink Analysis

After you have determined where your links are coming from, the next thing that you will want to do is analyze the links that were given to you. Thus, beginners often think that they must do a backlink analysis of their own site. This is not the case.
Instead, you can use a service like Backlinks Pro to get a full report on all of your links and their destinations. Your backlink analysis will not only determine which websites are giving you the most backlinks but also which keywords are giving you the most results. If a certain keyword is ranking for your city and you linking to it, it could be worth your time to write about that keyword in your articles.

Backlink Networking

By now, you have probably realized that a backlink analysis is not just an SEO thing. A backlink is much more than just a link; it is a piece of data going between your website and another site. A backlink is formed when a website is followed by another site. Backlink analysis can help you discover which other sites are linking to you and if they are also using your keywords in their content, and what those topics are.

Exhaustive Linking

By now, you must be wondering how exactly you can visualize your backlink chain. The best way to do this is to use an SEO tool that is capable of displaying an exhaustive link mapping. For example, if you have a blog that you run on Medium, you can create a free account on SEMrush, and then create a post that analyses your backlink chain, you will be able to see detailed maps of all of your links, their links, and their destinations.

Visualize Your Backlink Analysis

There are many different ways to visualize your backlink analysis. One traditional method is to use a spreadsheet, but more advanced tools like SEMrush also have visualizations that allow you to see the complete path of your links. The following sections give you some insight into the different visualizations that you can use to your advantage when analyzing your backlink chain.

Link Building

One way to visualize your backlink chain is to build a list of potential linking sites. This will help you discover which keywords and pages are linking to your site, as well as which pages on these sites are linking to you. One great SEO tool for building a list of linking sites is the Keyword research tool. This tool allows you to investigate related keywords and see how they are ranking on various sites. You can use this tool to discover the keywords and topics that are ranking for your product or service, as well as the areas of your website that are giving you the most linking traffic.

How to customize a backlink analysis

One of the best things about backlink analysis is that you can do it on your own time. No one will ever know that you did it, and you can do the analysis completely offline. There are numerous free tools that you can use to get a full report on your links and their destinations.
First, you will want to sign up for a free account on your favorite SEO tool. Once you have a free account, log in and navigate to the properties section. Click on the links that you want to analyze, and then click the “Start Link Analysis” button. Once you have started the analysis, you will want to scroll through the results and see what you can find. Keep in mind that the results are not going to be 100% accurate because they are based on the data you provided.

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