Power of Social Media Marketing

Importance of Social Media Marketing (SMM)

Social Media Marketing is the use of social media platforms and websites to promote a product or service. It uses social sites to drive traffic to one’s website, landing pages, or physical storefronts. A social media marketer will help create content meant for sharing with social contacts, called social media posts. These social posts are typically shared on social networking websites, targeting specific users of interest groups who have similar interests, backgrounds or affiliations with the brand.

Social Media Marketing Benefits:

– Exposure – Certain social networks can deliver thousands of targeted visitors per month to your site for free! You’d pay plenty for that via Google AdWords or Facebook Ads!

– Traffic – If you’re looking to build credibility and social authority you can’t beat social media for targeted traffic. It’s the best way to get social proof fast!

– Sales – Social media marketing is fantastic for building social proof, credibility and trustworthiness with potential customers who may be on the fence about trusting your brand. Your social shares provide social validation which boosts your conversions!

More benefits of social media marketing: customer engagement, lead generation, sales, branding… it all comes together to create a well-rounded online marketing strategy that has real value for businesses of any size (and budget).

How Social Media Marketing Works?

Social media marketers use Facebook Ads, Twitter Ads and other forms of advertising to drive traffic to their company website or blog posts. These social advertising platforms allow social media marketers to create targeted social advertisements that are far more efficient than the traditional forms of online advertising. Targeted social ads can reach a specific list of people who have already been “trained” to follow your brand, making social advertising much more powerful. Social media marketing allows brands to quickly change their social messaging and target new customer groups with ease, increasing both exposure and revenue for businesses without much effort!

Instagram Marketing: Recent studies reveal an impressive correlation between Instagram use and shopping at small or independent stores. Social media marketing helps users be exposed to various brands which eventually results in offline sale conversion as well as an increase in consumer purchase from those same shops mentioned on social channels. This social media marketing strategy is especially beneficial for Shopify stores.

How Social Media Marketing helps to generate leads and convert them into potential customers?

Social media posts are typically shared on social networking websites, targeting specific users of interest groups who have similar interests, backgrounds or affiliations with the brand. To target your social posts you’ll need to gather data about your ideal customer or client via social demographic research, social psychographic research and social behavioural research. Once you’ve collected this data you can then use it to create attractive social ads that appeal directly to your desired audience, resulting in more conversions! Saving money by using Social Media! Social media marketers are experts at understanding what social sites work best for their audience and which social sharing buttons do the best job of driving traffic. Instead of spending a ton on Google AdWords or Facebook Ads, social media marketers run social ads that are far more efficient at targeting audiences for a fraction of the price! How much can social media marketing save? 200% or more!

Who Uses Social Media Marketing?

Anyone who wants to promote their business online should be using social media marketing. Whether you have no budget but want leads from social sites, or have a big budget and want to hit your sales goals with highly targeted social ads, social media marketing is essential for any serious business owner. Social media is also beneficial for individuals interested in making money online as a blogger or affiliate marketer.

What Social Media Marketing Works Best for?

Social media marketing works best for many different niches, social sites are all fantastic options depending on what you want to achieve. If you want more social shares try Pinterest or Reddit. Want to drive traffic to your blog? Check out Reddit again! Want social proof, reliability and credibility in the form of social likes & followers? Give Facebook a try or check out YouTube videos that go viral. Once you’ve figured out the type of social media marketing that works well for your business it’s time to put it into action!

How Much Social Media Marketing Cost?

The low-end price for social media marketing is $5 per day if you run social ads on social media sites like Facebook and Twitter. If you want to get a little more advanced, social advertising management platforms like Hootsuite allow businesses to schedule social posts, measure social ad performance and boost social posts for an average cost of $99/month for small business accounts.

How Long does it take Social Media Marketing to Generate Leads?

It really depends on how much effort you put into your social strategy. You can quickly drive traffic from social sites by posting often, running social contests or giveaways that collect email addresses and using other lead generation strategies designed to grab visitor attention!