Importance of Keyword Research

Keyword Research: Vital Part of SEO

Google keyword planner is the only keyword research tool that provides keyword data for free. It gives you search volumes of keywords, related keywords and tells you how many websites are there in Google SERP for any given keyword. Google keyword planner will help you generate keyword ideas on which you can build content or do Search Engine Optimization (SEO).

Keyword research before building content is important because it helps to define the right topic that has enough search volume with less competition. This way our website gets more traffic which directly result into better business growth in digital marketing. For example, if your keyword is “buy iPhone”, there are lot of competitors therefore it won’t be easy to rank at top of Google without doing proper SEO work.

On the other hand keyword “iphone 6s” has less competition and low search volume. Although keyword “iphone 6s” is a mid-low keyword, your website can get ranked without doing extra work.

By following this article you will learn to discover keywords with high monthly search volume and competitive keyword which helps in keyword ranking.

Step 1: Open Google Keyword Planner

On the top right side click on ‘search for new keywords’ and add your website URL where it says ‘your website’. Then click on the button ‘Get Ideas’. This will take few hours or may be half day to fetch keyword data directly from Google database. It will give us accurate keyword data that too for free.

Step 2: Add Keyword Column in Keyword Planner

We need to add keyword column in keyword planner, without it keyword data cannot be fetched. To do this click on the settings button which is available at top right corner of keyword planner and then click on ‘columns’ option. Now check mark on keyword column and hit save button given below. You can also see your website’s traffic using this keyword tool by entering your website’s URL.

Now you will get list of keywords with suggestions along with monthly search volume, CPC (cost per click) , competition etc which helps us take better decision while choosing keywords for our content or SEO work.

To save your time I am sharing few tips that will help you in keyword research

– Always check keyword search volume using keyword planner before building content or doing SEO work, because even though a keyword is searched frequently but it has low keyword volume which will not give satisfactory results to your website. Similar keyword with high monthly search volume are also provided by keyword planner.

– Low Competition keywords are very helpful in getting high rank without much effort , instead of targeting on competitive keywords that needs lots of optimization and extra work.

– Keyword planner’s new feature ‘related’ option gives related keywords based on the keyword you enter for your campaign. Using this option you can find more keywords from same niche as well as from different niches too.

– Using keyword planning can also discover new monetizable words which may be helpful to build content.

– Using keyword planner is good but it has some limitations also. It doesn’t give keyword data for branded keywords like ‘iphone 6s’. Even related keyword suggestions are not available for every keyword. Therefore, keyword planner shouldn’t be taken as 100% reliable source of information; you must use other methods also for finding profitable keywords.

– Most of the keyword tool charges money to provide keyword data whereas Google keyword planner gives this data for free that too in very well organized manner. You can save lots of time by using this free tool.

Keyword research helps you in discovering high search volume and less competitive keywords which help to grow your business at organic level. By following above keyword research steps you can find high competition keywords easily with keyword planner.