10 Ways To Improve Local SEO & Attract New Business

If you’re a local business, chances are you want to attract new customers from your area. And if you want to do that, you need to make sure your website is optimized for local SEO. But what exactly is local SEO? And how can you improve it to attract new business? Local SEO is the process of optimizing your online content for geographical locations. That means making sure your website and social media profiles show up when people search for businesses like yours in their area. And there are a number of ways you can improve your local SEO and attract new business. From creating location-specific pages on your website to claiming and optimizing your Google My Business listing, there are a number of things you can do to improve your ranking in local search results. In this blog post, we’ll share 10 ways you can improve your local SEO and attract new customers from your area.

Understand What Local SEO Is

In order to improve your local SEO, it is important to first understand what local SEO is and how it works. Local SEO is a form of search engine optimization that helps businesses rank higher in search results for location-based keywords. For example, if you own a restaurant in Los Angeles, you would want to optimize your website for the keyword “Los Angeles restaurant” so that you would show up in the search results when people are looking for restaurants in Los Angeles.

There are a few different factors that go into local SEO, including on-page optimization (keyword usage, title tags, etc.), off-page optimization (backlinks, citations, etc.), and GMB (Google My Business) Optimization. GMB Optimization is particularly important because it allows you to control how your business appears in Google Maps and Google Local Search.

Optimize Your Google My Business Page

As a business owner, you should optimize your Google My Business page to improve your local SEO and attract new customers. Here are some tips on how to do this:

1. Claim and verify your business listing. This is the first step in optimizing your GMB page.

2. Optimize your business name, address, and phone number. Make sure that these details are accurate and up-to-date.

3. Add photos and videos. Customers like to see what they’re getting before they visit your business. Adding photos and videos help give them a better idea of what you offer.

Get Listed in Local Directories

There are a number of ways to get listed in local directories, and each one offers its own set of benefits. Here are some of the most effective methods:

1. Claim your listing on Google My Business. This is one of the most important things you can do for your local SEO. By claiming your listing, you’ll be able to manage your business information (such as your hours and contact information) and ensure that it is accurate across the web. You’ll also be able to add photos, post updates, and respond to reviews.

2. Add your business to directory sites like Yelp, Foursquare, and LocalStack. These sites are often used by people looking for local businesses, so it’s important to make sure that your business is listed on them. In addition to adding your listing, be sure to claim your business and add as much information as possible (hours, photos, etc.).

Create Content for Your Local Audience

If you want to improve your local SEO and attract new business, one of the best things you can do is create content for your local audience. This can be in the form of blog posts, articles, infographics, or even videos. By creating content that is relevant to your local audience, you’ll be able to show up in more search results and draw more attention to your business.

One way to come up with ideas for content is to think about what questions your customers or potential customers might have. What problems do they need help solving? What information are they looking for? You can also look at what other businesses in your area are doing and see if there’s anything you can do better.

Optimize Your Site for Local Keywords

What are local keywords? They are simply the keywords that people in your area are searching for when they are looking for businesses like yours.

For example, if you are a plumber in Los Angeles, some of the local keywords you might want to target would be “plumbers in Los Angeles”, “Los Angeles plumbers”, “plumbing services in LA”, etc.

There are a few different ways to go about optimizing your site for local keywords. One is to include them in your titles and meta descriptions. This will help your site show up in search results when people search for those keywords.

Promote Special Offers & Events

Make sure to promote any special offers or events that your business is running on your website and social media platforms. This will help attract new customers and improve your local SEO. You can also list these offers and events on directories and listings sites, which will help improve your visibility online.

Encourage Customer Reviews

As a business owner, one of the best ways you can improve your local SEO is by encouraging customers to leave reviews on popular platforms like Google, Yelp, and Facebook. Of course, you can’t just ask for reviews and expect customers to oblige – you need to offer an incentive. Here are a few ideas:

-Offer a discount or coupon code to customers who leave a review
-Enter customers who leave a review into a monthly drawing for a prize
-Send a handwritten thank-you note to customers who take the time to write a review

No matter what incentive you offer, make sure it’s something that will appeal to your target audience. And always make it easy for customers to leave a review by providing links on your website and social media pages.

Use Schema Markup

Schema markup is a code that you can add to your website to help search engines understand your content. By adding schema markup to your website, you can improve your chances of showing up in search results for relevant queries.

Manage Your Online Reputation

When it comes to your online reputation, there are a few key things you can do to ensure that your business is putting its best foot forward. Here are some tips on how to manage your online reputation and attract new business:

1. Make sure your website is up-to-date and accurate. Include all of the pertinent information about your business, such as your contact information, hours of operation, and services offered.

2. Monitor what people are saying about your business online. This can be done through Google Alerts or other similar tools. Respond promptly and professionally to any negative reviews or feedback.

3. Take advantage of social media platforms to spread the word about your business. Share interesting content, interact with potential customers, and promote special offers or discounts.

Measure & Monitor Your Results

To improve your local SEO and attract new business, you need to measure and monitor your results. This can be done by tracking your website’s traffic and conversion rates, as well as keeping an eye on your competitors.

Website traffic can be tracked using Google Analytics or other web analytics tools. Conversion rates can be tracked using conversion tracking software or by setting up goals in Google Analytics.

Competitor analysis can be done manually by searching for their business name and location in Google, and then taking note of their rankings for various keywords.